PERSONAL CARE FRAGRANCE TRENDS 2024

As the world continues to evolve rapidly, we've witnessed a considerable amount of change over the last year.

The COVID-19 pandemic, economic instability, political unrest, and the rise of new artificial intelligence have left many customers feeling overwhelmed and distracted.

As a result, we've seen some interesting shifts in behavior.

To stay ahead of the curve, we've identified three trends that we believe beauty and personal care brands should keep an eye on: Mind&Body, Sharing Kindness and Well Aging Revolution.

For more information contact our lab: fragranze@mullerk.it

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